Dashboard | Bima's Performance
The Dashboard provides an at-a-glance overview of your business’s key metrics and activities within chat.directbookings.ai.
📊 Understanding Bima’s Performance Dashboard
The Bima’s Performance dashboard in chat.directbookings.ai is a real-time, visual snapshot of how well your AI assistant and team are performing in converting guest inquiries into bookings. It’s designed to help hotel managers, owners, and admins understand performance across key engagement and conversion stages.
🧩 Breakdown of Dashboard Metrics
Here’s what each section of the dashboard means:
Metric Name
What It Means
# of Inquiries Handled by Bima
Total number of guest inquiries managed by your AI assistant (Bima) via live chat or WhatsApp
# of Booking Links Sent by Bima
How many unique booking links the AI has sent to interested guests
# of Booking Links Clicked by Contact
Tracks how many guests clicked the link they were sent (used to measure interest/intent)
# of Stays Booked by Bima
Actual number of bookings confirmed via links sent by Bima
# of Booking Link Not Clicked FUP 1 Sent
Follow-up message #1 (typically 30 mins after) sent to guests who received a link but didn’t click
# of Booking Link Not Clicked FUP 2 Sent
Follow-up message #2 (typically 24 hours later) for unclicked links
# of Not Booked FUP 1 Sent
Follow-up #1 sent to those who clicked the link but didn’t book yet
# of Not Booked FUP 2 Sent
Follow-up #2 for those who still haven’t booked after the initial reminder
Funnel
Visual chart showing where each guest is within your inquiry/booking pipeline (e.g., Link Sent, Link Clicked, Booked)
Stays Booked by Bima
Real-Time data regarding how many Stays have been booked by Bima, your AI Booking Assistant
📌 Pro Tip: If any of these numbers look off (e.g. 0 bookings but high clicks), you can use that insight to improve your follow-up copy, offer structure, or landing page design.
🎯 How to Use This Dashboard Effectively
Daily: Check total inquiries and follow-ups sent to make sure no leads are missed.
Weekly: Look at click-through and booking conversion to spot drop-offs.
Monthly: Analyze Facebook Ads performance and align your spend with inquiries/bookings generated.
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